You Don’t Have to Be Vulnerable on LinkedIn
There’s a lot of talk about being vulnerable in your LinkedIn posts. Scroll through your feed and you’ll see personal stories, emotional reflections, and touching anecdotes, all in the name of being authentic. While that kind of content can work well for some, most...
Posting on LinkedIn Isn’t Risk-Free. But Silence Carries a Cost Too.
Is it really worth it to post on LinkedIn? You’re already busy. You don’t necessarily feel the need to be seen as a thought leader. You’re not trying to build a large following. And the last thing you want is to attract the wrong kind of attention. The truth is...
Why Female VPs at Major Tech Companies Post More Often Than Men
We have been looking at the way thousands of VPs at the largest U.S.-based technology companies are using LinkedIn, and one pattern stands out: Female VPs post nearly twice as often as their male counterparts. This held true across companies where hundreds of VPs...
What VPs at the Largest Tech Companies Are Actually Posting on LinkedIn – and What They’re Missing
If you're a vice president at one of the largest tech companies in the US, your LinkedIn presence probably looks a lot like your peers. We’ve been analyzing how VPs at these companies are using LinkedIn, and the patterns are strikingly consistent. Most post once a...
Thinking About Consulting? Use LinkedIn to Test and Validate Your Idea Before You Leap
If you're a senior executive contemplating a shift into consulting, you might be asking yourself some big questions: Who would actually hire me—and for what? How do I explain what I do in a way that sparks interest? How can I test this idea without risking my current...
How to Activate Your Network
If you’re considering stepping away from corporate life and into consulting, your first instinct might be to start building a brand or launching a website. But the truth is, you probably already have what you need to get started: a strong professional network. The...
How to Use LinkedIn to Test the Waters and Land Your First Consulting Clients
If you’re considering stepping away from corporate life to start consulting, even if you aren’t ready to take the full leap, LinkedIn can be your best low-risk testing ground. Forget about designing a website, doing email campaigns or paid ads, or getting business...
Your Color Wheel and Executive Personality Styles
High potential executives aren’t just born, they’re made. The most successful business leaders don’t leave professional growth to chance. They continuously invest in themselves, often with the help of tools like personality assessments. Whether it's Myers-Briggs,...
Why CEOs Should Do a Monthly Blog Post
Leadership visibility isn’t optional anymore. It’s essential. And one of the easiest, most effective ways for a CEO to build visibility? A monthly blog post. A blog gives you control over your own narrative. It lets you communicate directly with stakeholders and...
2025 CEO Communications Strategy: Own Your Leadership Narrative
Have you ever wished you could ensure the story about your leadership, vision, and company was the one you wanted everyone to hear? That people could fully understand your perspective, your motivations, and what’s truly happening? In 2025, communication has become an...
7 Ways to Optimize Your LinkedIn Profile for New Career Opportunities in 2025
Let’s be real for a second: As a senior executive, your track record is already hugely impressive. That’s a given. But if you're looking to land some newer, more exciting job offers or––better yet––secure that coveted board position you’ve been eying? Your LinkedIn...
5 Quick Steps to Refresh Your LinkedIn Profile & Start 2025 Strong
Year-end ― it’s always a whirlwind, right? If you’re like me, you’re juggling a to-do list, a holiday list, and multiple work priorities. (Cue the finale of Rossini’s “William Tell Overture") Your business is, well, busy—celebrating growth, accomplishments, and wins,...