Author Archive
What Can A Virtual Assistant Do For Me?
I get asked this question a lot.
The short answer is that a virtual assistant can help you with almost any administrative task.
Of course, it’s a little more complicated than that.
Ideal tasks for virtual assistants are those that don’t require deep knowledge about your business, don’t need a lot of explanation or training, do need [...]
Interviewing Tips and Techniques
Interviewing can be fun. Or one of the most time-consuming and frustrating parts of the outsourcing process.
Choose fun.
Use screening and preliminary interviews to cut back the the number of people you interview to a minimum. Then use your time on the phone with them wisely - listening more than you talk - so you get [...]
Need Marketing Project Ideas?
This week’s free template is a checklist of marketing projects that you can outsource to a virtual assistant or marketing freelancer.
Some are simple and easy to outsource; others require a fair bit of knowledge about your business and would be more suitable for someone who has been working for you for awhile.
If you’re working on [...]
Get More Leverage When Outsourcing
Leverage is the ability to expand the results you get with a given amount of effort.
Outsourcing is a perfect example of something designed to provide leverage.
By having some else do work for you, you’re getting greater results with the same amount of effort on your part.
But does outsourcing automatically provide leverage?
No, it doesn’t.
Outsourcing one-time [...]
Even Solo Businesses Need Nurture Marketing
This week’s free template is for a type of marketing that every small business needs, even one-person businesses.
It’s called Nurture Marketing.
The template walks you through the steps involved in setting up a nurture marketing program (also sometimes called “drip marketing”) for your business.
As always, it’s something you can do for yourself. But it’s also [...]
What You Need to Accomplish With a First Project
If you have been reading this blog for awhile you know that we don’t recommend outsourcing one-off projects.
Instead we recommend that you find someone you can work with on a regular basis, who can handle a variety of similar projects for you.
When you are looking for someone you can have a longer relationship with, [...]
