Author Archive
Get More Leverage When Outsourcing
Leverage is the ability to expand the results you get with a given amount of effort.
Outsourcing is a perfect example of something designed to provide leverage.
By having some else do work for you, you’re getting greater results with the same amount of effort on your part.
But does outsourcing automatically provide leverage?
No, it doesn’t.
Outsourcing one-time [...]
Even Solo Businesses Need Nurture Marketing
This week’s free template is for a type of marketing that every small business needs, even one-person businesses.
It’s called Nurture Marketing.
The template walks you through the steps involved in setting up a nurture marketing program (also sometimes called “drip marketing”) for your business.
As always, it’s something you can do for yourself. But it’s also [...]
What You Need to Accomplish With a First Project
If you have been reading this blog for awhile you know that we don’t recommend outsourcing one-off projects.
Instead we recommend that you find someone you can work with on a regular basis, who can handle a variety of similar projects for you.
When you are looking for someone you can have a longer relationship with, [...]
7 Ways to Fail When Outsourcing
Thought you would enjoy this funny post by John Jonas:
7 Ways to Fail When Outsourcing
He’s talking about outsourcing to the Phillipines, but these issues are common to a lot of people who are just getting started with outsourcing.
And thanks to Howard Tiano for bringing the post to my attention!
Happy New Year, everyone!
Freelancing? You Need a Website
No matter what type of freelancing work you do, prospective clients are going to have questions…
They are going to want to see work samples.
They are going to want to know what your rates are.
They are going to want to know what types of work you do - what your skills are.
They are going to want [...]
Creative Brief - free this week
When I first started doing marketing for other companies, it took a long time for me to come up to speed with a new client.
A company would hire me to do a brochure or a mailing piece or a new website, and I would have a huge learning curve ahead of me as I [...]
