how to manage
“How to Manage” courses are becoming ebooks
For anyone who is looking for the five “How To Manage” email courses…
How to Manage Public Relations
How to Manage Website Design
How to Manage Search Engine Optimization
How to Manage Pay-per-click Advertising
How to Manage Copywriting
We had so many people ask us if it would be possible to just send them everything (all 10 emails in the series) [...]
Getting Started with a Virtual Assistant
Are you thinking about hiring a virtual assistant, but worried about coming up with a steady stream of projects for her to do?
It can be a real burden to have to come up with new ideas all the time. And then it takes time to find all the materials that are needed, explain what you want done, do the training, and then answer questions. If you had that much free time, you probably wouldn’t need an assistant.
Here’s an approach that works…
Virtual assistants tend to be very organized, very methodical. An ideal way to use an assistant is to help you systematize your business.
What part?
Systematize marketing.
This is the best place to start for most businesses.
Customer service might also work…
How to hire and manage someone to do Google ads for you
If you have been struggling with getting your Google ad campaigns to work the way you want them - this is a great project to outsource. 
The trick is that Google ads (and I say Google because they’re the biggest but you can run ads like this in a lot of places) are easy to set up - you can be up and running in 5 minutes. But they are hard to do right.
The knowledge is so specialized that it really makes sense to get someone who knows what they are doing to help you out.
But there’s good news!
The 5th How to Manage email course is now finished and it deals with How to Manage Pay-per-click Advertising….
Free course in how to manage a website redesign
The 4th How to Manage email course is now finished!
This one is How to Manage Website Design.
It is really packed with solid information and advice. The others are too, of course. But website design projects tend to be bigger, more complex, and much harder to manage. They are more expensive and there is a whole lot more that can go wrong.
If you’re thinking about redoing your website, this will be really valuable.
And I’ll mention - it is targeted at people who are redoing a site, not people who are creating one for the first time. But even if you are starting from scratch, you will get a lot out of this course.
How to Manage Copywriting - free!
The third How to Manage email course is now finished!
It covers How to Manage Copywriting.
Copywriting might include someone who is writing an article for you, writing pages for your website, writing a sales letter or brochure, writing emails - any kind of writing project.
Just like the other How to Manage courses, you get 10 email lessons (one per day for 10 days).
That means that in 20 minutes (more or less) you will learn the basics of what you need to know to manage someone who is doing copywriting for you…
How to Manage SEO now available - free!
The second How to Manage email course is now finished!
It covers How to Manage Search Engine Optimization.
You get 10 email lessons (one per day for 10 days). Some of these are a little longer than the PR series but most people will still be able to read each email in about 2-3 minutes. (Yes, we timed it.)
That means that in 20 minutes (more or less) you will learn the basics of what you need to know to manage someone who is doing search engine optimization (SEO) for you.
Those 10 emails cover:
1. Before you begin - what you need to understand before getting started
2. How much will it cost?
3. What info to gather - what information are you going to need to provide to your SEO consultant before they get started?
4. What to look for in someone you hire to do SEO - what personality, skills and experience
