outsourcing
Interviewing Tips and Techniques
Interviewing can be fun. Or one of the most time-consuming and frustrating parts of the outsourcing process.
Choose fun.
Use screening and preliminary interviews to cut back the the number of people you interview to a minimum. Then use your time on the phone with them wisely - listening more than you talk - so you get [...]
Need Marketing Project Ideas?
This week’s free template is a checklist of marketing projects that you can outsource to a virtual assistant or marketing freelancer.
Some are simple and easy to outsource; others require a fair bit of knowledge about your business and would be more suitable for someone who has been working for you for awhile.
If you’re working on [...]
Get More Leverage When Outsourcing
Leverage is the ability to expand the results you get with a given amount of effort.
Outsourcing is a perfect example of something designed to provide leverage.
By having some else do work for you, you’re getting greater results with the same amount of effort on your part.
But does outsourcing automatically provide leverage?
No, it doesn’t.
Outsourcing one-time [...]
Even Solo Businesses Need Nurture Marketing
This week’s free template is for a type of marketing that every small business needs, even one-person businesses.
It’s called Nurture Marketing.
The template walks you through the steps involved in setting up a nurture marketing program (also sometimes called “drip marketing”) for your business.
As always, it’s something you can do for yourself. But it’s also [...]
7 Ways to Fail When Outsourcing
Thought you would enjoy this funny post by John Jonas:
7 Ways to Fail When Outsourcing
He’s talking about outsourcing to the Phillipines, but these issues are common to a lot of people who are just getting started with outsourcing.
And thanks to Howard Tiano for bringing the post to my attention!
Happy New Year, everyone!
Creative Brief - free this week
When I first started doing marketing for other companies, it took a long time for me to come up to speed with a new client.
A company would hire me to do a brochure or a mailing piece or a new website, and I would have a huge learning curve ahead of me as I [...]
