search engine optimization

“How to Manage” courses are becoming ebooks

For anyone who is looking for the five “How To Manage” email courses…

How to Manage Public Relations
How to Manage Website Design
How to Manage Search Engine Optimization
How to Manage Pay-per-click Advertising
How to Manage Copywriting

We had so many people ask us if it would be possible to just send them everything (all 10 emails in the series) [...]

How to Manage SEO now available - free!

The second How to Manage email course is now finished!

It covers How to Manage Search Engine Optimization.

You get 10 email lessons (one per day for 10 days). Some of these are a little longer than the PR series but most people will still be able to read each email in about 2-3 minutes. (Yes, we timed it.)

That means that in 20 minutes (more or less) you will learn the basics of what you need to know to manage someone who is doing search engine optimization (SEO) for you.

Those 10 emails cover:

1. Before you begin - what you need to understand before getting started

2. How much will it cost?

3. What info to gather - what information are you going to need to provide to your SEO consultant before they get started?

4. What to look for in someone you hire to do SEO - what personality, skills and experience