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What You Need to Accomplish With a First Project
If you have been reading this blog for awhile you know that we don’t recommend outsourcing one-off projects.
Instead we recommend that you find someone you can work with on a regular basis, who can handle a variety of similar projects for you.
When you are looking for someone you can have a longer relationship with, [...]
How to get freelancers up to speed fast - part 2
In the last post, I said that we use a 2-part strategy to educate freelancers effectively and inexpensively.
Here’s the second part…
Whenever we can, we choose the first project a new freelancer works on so they can learn while they are doing productive work.
For us, that means we look for a customer-facing project. In marketing, a [...]
What is a creative brief?
I’ve had a few people ask me what a Creative Brief is…
It is a document marketing firms and ad agencies use with clients to gather the information they need to create a marketing campaign.
It gathers all the strategic information plus all the logistics needed in one place.
Here is some more information about creative briefs:
The Creative [...]
