Even Solo Businesses Need Nurture Marketing
This week’s free template is for a type of marketing that every small business needs, even one-person businesses.
It’s called Nurture Marketing.
The template walks you through the steps involved in setting up a nurture marketing program (also sometimes called “drip marketing”) for your business.
As always, it’s something you can do for yourself. But it’s also a project that is ideal for outsourcing, which is why it is one of our Easy Projects.
What is Nurture Marketing?
Here’s the description from the template:
Every business should have a nurture program in place to keep prospects warm until they are ready to buy. Ideally, you send them something every month until they become a customer. Your goal with the mailings is to:
• Educate people about your products and services
• Educate them about the value you provide (why your solutions are worth what you charge)
• Build credibility that you do good work and will deliver good results
• Show that yours is an exciting business – one that is growing and where good things are happening
How to Use Nurture Marketing
There are lots of ways to use Nurture Marketing:
1. If you have a long sales cycle, you can use a nurture program to maintain mindshare throughout the sales cycle.
2. If you have leads that are not fully qualified yet (people who have expressed an interest but are not ready yet to step into your sales cycle) you can use a nurture program to stay in touch with them until they are ready to buy.
3. If there are common misconceptions about your products or services, you can use a nurture program to educate prospects and correct the misconceptions.
4. If you have people who you would like to become prospects, even though they have not contacted you yet (and might not even have heard about you), you can put them into a nurture program to start warming them up.
5. If you have people who refer business to you, you can use a nurture program to stay in touch with them and keep them up-to-date on what’s new with your company.
Low-cost, easy to do
One of the great things about Nurture Marketing programs is that they typically are fairly inexpensive to run. If you use direct mail and you mail pieces you print off yourself or already have on hand, the cost is basically just postage. You can make it even less expensive by doing your nurturing via email.
I’ve written about Nurture Marketing in both of my other blogs. You can check out the posts here:
Start a Nurture Program
5 Lowest Cost Marketing Strategies
For this week only, the instructions for setting up a Nurture Marketing program are the free template. You can get it here:
Nurture Marketing
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