Freelancing? You Need a Website
No matter what type of freelancing work you do, prospective clients are going to have questions…
- They are going to want to see work samples.
- They are going to want to know what your rates are.
- They are going to want to know what types of work you do - what your skills are.
- They are going to want to know what kind of experience you have - where you have worked and what you did there.
When you are doing freelance work, all you have to sell is your time. Which means you need to use that time as efficiently as possible.
That’s why you need a website.
The website can answer all the basic questions prospects have about working with you.
So you don’t have to spend a lot of time for each potential job exchanging emails, sending out your resume or work samples, talking on the phone and answering the same questions over and over and over again.
You can just refer people to your website - and let your website do the work of answering simple questions and screening them in or out as prospects.
Then you can spend your time more efficiently - talking to serious prospects and working on projects.
If you haven’t set up a website before, it’s a lot easier than you think. You can be up and running in a couple hours. Even if you have no design talent whatsoever (like me), you can do pretty much all of it yourself if you use a template and aren’t too picky about the page layout.
Freelance Parent has a really good article on setting up a simple website:
Build Your Own Freelancing Website
It talks about the 5 basic pages you need to have and what should go on each.
This is the final article in a 5-part series on setting up a freelancer website. The earlier articles cover choosing a domain name, getting hosting, whether to blog, and setting up a design for the site. If you’re new to setting up a website, they’re well worth a read too.
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