How to hire and manage someone to do Google ads for you
If you have been struggling with getting your Google ad campaigns to work the way you want them - this is a great project to outsource. 
The trick is that Google ads (and I say Google because they’re the biggest but you can run ads like this in a lot of places) are easy to set up - you can be up and running in 5 minutes. But they are hard to do right.
The knowledge is so specialized that it really makes sense to get someone who knows what they are doing to help you out.
But there’s good news!
The 5th How to Manage email course is now finished and it deals with How to Manage Pay-per-click Advertising.
Just like the other How to Manage courses, you get 10 email lessons (one per day for 10 days).
That means that in 20 minutes you will learn the basics of what you need to know to manage someone who is doing pay-per-click for you.
What’s in the course?
Those 10 emails cover:
1. Before you begin - what you need to understand before getting started
2. How much will it cost?
3. What info to gather - what information are you going to need to provide before they get started?
4. What to look for in someone you hire - what personality, skills and experience they should have
5. Interview questions - how to know if the person you are talking to knows what they are doing
6. The process - what steps are they going to go through in doing the work
7. Status reports - what kind of status reports should you ask for
8. Questions to ask - what questions should you ask in meetings
9. Avoiding problems - common problems that occur, how to identify them early, what to do, and how to prevent them in the first place
10. What if you have no budget - things you can do (by yourself or outsource) when your budget is $500 or less
Sign up to try it out - free
Sign up here
Or sign up for any of the other 4 courses:
How to Manage Public Relations (PR)
How to Manage Search Engine Optimization (SEO)
How to Manage Copywriting
How to Manage Website Design
The next course will be How to Manage Graphic Design. That one might be awhile, but we are working to get it done in the next month or two.
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