Just finished How to Manage PR - and it’s free!
The first How to Manage email course is now finished - yay!
It covers How to Manage Public Relations.
You get 10 email lessons (one per day for 10 days). And as promised, most people will be able to read each email in less than 2 minutes.
So in 20 minutes total you will learn a whole lot about how to manage someone who is doing PR for you.
Those 10 emails cover:
1. Before you begin - what you need to understand before getting started
2. How much will it cost?
3. What info to gather - what information are you going to need to provide to your PR rep for them to do the work
4. What to look for in someone you hire to do PR - what personality, skills and experience you need
5. Interview questions - what to ask to tell if the PR person you are talking to knows what s/he is doing
6. The process - what steps are they going to go through in doing the work
7. Status reports - what kind of status reports should you ask for
8. Questions to ask - what questions should you ask in meetings to make sure things are going well and keep the work on track
9. Avoiding problems - common problems that occur with PR, how to identify them early, what to do, and how to prevent them in the first place
10. What if you have no budget - things you can do (by yourself or outsource) when your budget is $500 or less
Sign up to try it out - free
The website isn’t up yet - we were hoping to launch on April 3 but it has slipped a bit. The current plan is to launch next week.
Once it is up, you’ll be able to sign up for this free e-course at www.proresource.com.
Until then, if you want to try it out and give us feedback, email me at jschramm@proresource.com and I’ll sign you up for it.
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How to Manage Search Engine Optimization is coming next!
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