Creative Brief - free this week
When I first started doing marketing for other companies, it took a long time for me to come up to speed with a new client.
A company would hire me to do a brochure or a mailing piece or a new website, and I would have a huge learning curve ahead of me as I [...]
What is a creative brief?
I’ve had a few people ask me what a Creative Brief is…
It is a document marketing firms and ad agencies use with clients to gather the information they need to create a marketing campaign.
It gathers all the strategic information plus all the logistics needed in one place.
Here is some more information about creative briefs:
The Creative [...]
