What Can A Virtual Assistant Do For Me?

I get asked this question a lot.
The short answer is that a virtual assistant can help you with almost any administrative task.
Of course, it’s a little more complicated than that.
Ideal tasks for virtual assistants are those that don’t require deep knowledge about your business, don’t need a lot of explanation or training, do need [...]

Interviewing Tips and Techniques

Interviewing can be fun. Or one of the most time-consuming and frustrating parts of the outsourcing process.
Choose fun.
Use screening and preliminary interviews to cut back the the number of people you interview to a minimum. Then use your time on the phone with them wisely - listening more than you talk - so you get [...]

Need Marketing Project Ideas?

This week’s free template is a checklist of marketing projects that you can outsource to a virtual assistant or marketing freelancer.
Some are simple and easy to outsource; others require a fair bit of knowledge about your business and would be more suitable for someone who has been working for you for awhile.
If you’re working on [...]

Even Solo Businesses Need Nurture Marketing

This week’s free template is for a type of marketing that every small business needs, even one-person businesses.
It’s called Nurture Marketing.
The template walks you through the steps involved in setting up a nurture marketing program (also sometimes called “drip marketing”) for your business.
As always, it’s something you can do for yourself. But it’s also [...]

What You Need to Accomplish With a First Project

If you have been reading this blog for awhile you know that we don’t recommend outsourcing one-off projects.
Instead we recommend that you find someone you can work with on a regular basis, who can handle a variety of similar projects for you.
When you are looking for someone you can have a longer relationship with, [...]

Creative Brief - free this week

When I first started doing marketing for other companies, it took a long time for me to come up to speed with a new client.
A company would hire me to do a brochure or a mailing piece or a new website, and I would have a huge learning curve ahead of me as I [...]