“How to Manage” courses are becoming ebooks
For anyone who is looking for the five “How To Manage” email courses…
How to Manage Public Relations
How to Manage Website Design
How to Manage Search Engine Optimization
How to Manage Pay-per-click Advertising
How to Manage Copywriting
We had so many people ask us if it would be possible to just send them everything (all 10 emails in the series) [...]
How to hire and manage someone to do Google ads for you
If you have been struggling with getting your Google ad campaigns to work the way you want them - this is a great project to outsource. 
The trick is that Google ads (and I say Google because they’re the biggest but you can run ads like this in a lot of places) are easy to set up - you can be up and running in 5 minutes. But they are hard to do right.
The knowledge is so specialized that it really makes sense to get someone who knows what they are doing to help you out.
But there’s good news!
The 5th How to Manage email course is now finished and it deals with How to Manage Pay-per-click Advertising….
Free course in how to manage a website redesign
The 4th How to Manage email course is now finished!
This one is How to Manage Website Design.
It is really packed with solid information and advice. The others are too, of course. But website design projects tend to be bigger, more complex, and much harder to manage. They are more expensive and there is a whole lot more that can go wrong.
If you’re thinking about redoing your website, this will be really valuable.
And I’ll mention - it is targeted at people who are redoing a site, not people who are creating one for the first time. But even if you are starting from scratch, you will get a lot out of this course.
How to Manage SEO now available - free!
The second How to Manage email course is now finished!
It covers How to Manage Search Engine Optimization.
You get 10 email lessons (one per day for 10 days). Some of these are a little longer than the PR series but most people will still be able to read each email in about 2-3 minutes. (Yes, we timed it.)
That means that in 20 minutes (more or less) you will learn the basics of what you need to know to manage someone who is doing search engine optimization (SEO) for you.
Those 10 emails cover:
1. Before you begin - what you need to understand before getting started
2. How much will it cost?
3. What info to gather - what information are you going to need to provide to your SEO consultant before they get started?
4. What to look for in someone you hire to do SEO - what personality, skills and experience
Just finished How to Manage PR - and it’s free!
The first How to Manage email course is now finished - yay!
It covers How to Manage Public Relations.
You get 10 email lessons (one per day for 10 days). And as promised, most people will be able to read each email in less than 2 minutes.
So in 20 minutes total you will learn a whole lot about how to manage someone who is doing PR for you.
Those 10 emails cover:
1. Before you begin - what you need to understand before getting started
2. How much will it cost?
3. What info to gather - what information are you going to need to provide to your PR rep for them to do the work
Learn “How to Manage” in 2 minutes a day
One of the biggest issues in outsourcing is learning enough about what you are outsourcing so you can manage it effectively.
Think about it…
Anything you know how to do well is easy to manage.
You know how to tell if someone knows what they are doing, so it’s easy to hire the right person.
You know what information [...]
