How to define a project the right way: 6 critical pieces of info
Whenever you give anyone a project to do, you’ll get the best results if you provide these 6 pieces of information:
1. What do you want done?
Describe the project and list the process you want them to follow.
2. What else is needed?
Provide whatever materials they are going to need to do the work. This might include a contact database or some files or a list of websites to visit. Whatever it is, list what you are providing them and where to find it or how you are getting it to them.
3. Your deadline
When should the project be finished? If it is a bigger project and there are sub-deadlines,
What is a creative brief?
I’ve had a few people ask me what a Creative Brief is…
It is a document marketing firms and ad agencies use with clients to gather the information they need to create a marketing campaign.
It gathers all the strategic information plus all the logistics needed in one place.
Here is some more information about creative briefs:
The Creative [...]
