As you think about refreshing your LinkedIn profile, one of the easiest and most powerful changes you can make is to update your cover photo.
This is the image at the top of your profile, behind your headshot. It gives you a visual way to add polish, tell your story and create a strong impact.
We’ve chosen some excellent examples of cover photos here – take a look!
Key Takeaways:
- Your LinkedIn cover photo is a high-impact visual tool that shapes first impressions and strengthens personal branding.
- Effective cover types include team collages, keynote moments, corporate branding, personal messaging, and demand gen calls to action.
- Top executives use these photos to showcase leadership, brand identity, culture, and product innovation.
- New slideshow format on LinkedIn allow you to display multiple rotating images for deeper storytelling.
- Custom-designed cover photos can instantly elevate your profile and make you more memorable to the right audience.
Collages & Team Photos
Photos of you and your team provide an excellent way to showcase your culture, as well as your impact on your community and the world.
Jane’s cover features a vibrant collage of images showcasing her leadership and Citi’s global impact. The design highlights her active engagement with teams, communities, and events, reflecting her dynamic leadership and Citi’s worldwide presence.
Mary’s cover is a clever showcase of GM’s milestones, from NYSE moments to factory operations, paired with their “everybody in” tagline. The layout highlights GM’s corporate leadership and commitment to innovation.
Carol’s cover is a collage of UPS employees paired with the tagline “Moving Our World Forward by Delivering What Matters.” It effectively combines human stories with a clear brand message.
Chuck’s cover captures a genuine town hall moment that highlights the Cisco team spirit.
Public Speaking
A photo of you giving a keynote or speaking on a panel provides credibility and lets people know you are open to speaking engagements.
Michelle’s cover captures her speaking confidently on stage, portraying her as a dynamic thought leader and industry expert. The polished, well-lit image shows her professional presence and ability to engage audiences.
Corporate Branding
A corporate branded cover photo is a simple, safe way to go. But it can be dynamic, as in these examples.
Julie’s cover is a bold, futuristic design with flowing purple dots and the tagline “Reinvented with Accenture.” The visual is minimalist yet impactful.
Michelle’s cover features a close-up of a Levi’s denim label against a blurred jeans background, powerfully capturing the brand’s iconic heritage.
Lisa’s cover showcases a digitally rendered Earth with AMD’s tagline “together we advance.” The futuristic design and minimalist approach highlight AMD’s vision and forward-thinking leadership.
Gina’s cover is a sleek and professional design featuring the tagline “The World Works with ServiceNow.” The simple statement, bold typography and brand colours highlight ServiceNow’s mission.
Product Promotion
You can use your cover photo to promote your products and upcoming events.
Marc’s cover represents Salesforce’s AI leadership with the vibrant “Agentforce” design and tagline “What AI Was Meant to Be.” The futuristic visual effectively communicates the company’s innovative and playful spirit.
Manny’s cover employs a clean, minimalist design with the message “Every rep can sell like your best rep” against a deep purple backdrop with connected nodes, highlighting Outreach’s core value proposition.
Personal
Your cover can also be more personal.
Dharmesh’s cover is a personal yet professional design featuring a conversational “Hi, I’m @dharmesh” opener that highlights the areas he likes to talk about: startups, scaleups, and tech-powered parenting. It also includes the HubSpot logo, of course.
Demand Gen
Coaches, consultants, and anyone focused on demand gen can include their value proposition and a call to action in their cover photos.
Shulin’s cover is a dynamic personal branding tool that features her professional photo, accolades like “Ranked #1 Female Creator in Singapore,” and call to action “Follow for No-Nonsense Career & Culture Insights.”
Morgan’s cover is a powerful personal branding tool that showcases his expertise in B2B sales. The design includes recognizable brands and multiple calls to action.
Eric’s cover is a strategic personal branding tool that features his photo, a “Subscribe Now!” call to action for his newsletter, and credibility-building logos from CNN, BBC, and Forbes.
Jennifer’s cover features the tagline “Empowering successful women to take control of their finances.” It combines a visual of a mobile financial dashboard with her recognition as a LinkedIn Top Voice, effectively showcasing her expertise and mission.
Exciting New LinkedIn Cover Option: Slideshows!
LinkedIn has introduced a new option for cover photos: slideshows.
Your cover can now be a series of images that rotate. See how it looks on my profile: Judy Schramm
Want your own slideshow? When we update your LinkedIn profile, we will also create a cover photo customized for you.
We have a variety of price points, depending on how much you want to revise. Just reach out and we’ll get you started.