For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn’t just your company’s backstory; it’s the gravitational force that pulls others into your...
For CEOs of small to mid-size B2B SaaS companies, storytelling is much more than a marketing tool — it’s a comprehensive communication strategy that impacts every aspect of their business, from customer acquisition and retention to investment attraction and talent...
Among the millions of voices on LinkedIn, some resonate with extraordinary authenticity and depth. Feyzi Fatehi is one of those significant voices. With 20K followers and a 2019 SIIA CODiE Lifetime Achievement Award for his work in education technology, he’s a...
CEOs of SaaS companies: Did you attend SaaStr last week? I did, and it was an amazing experience. I shared my game plan and expectations before the conference, and some things were even better than I anticipated. A few were not ― or simply were different. Here are my...
I attended both SaaStock and SaaStr Europa a couple of months ago, and am planning to attend SaaStr in San Francisco in September. A few things surprised me about the conferences ― I tried to use my usual tricks for meeting people at events, but they didn’t work! I...
