Savvy CEOs and Leaders Know They Need a Personal, Professional Presence on Social Media “I’m too busy.” “Social media is a time waster.” “I don’t see any payoff for posting on LinkedIn.” “We have a corporate communications department for that.” These are a few...
As if a global pandemic was not challenging enough, now executive leaders are navigating the issues involved in transitioning employees back to the office — or extending work-at-home schedules and managing a more distributed team over the long term. This makes the art...
Now more than ever, business relationships are launched in cyberspace. This new reality makes LinkedIn absolutely essential for lead generation. But as you know from being on the receiving end of lots of sales messages on LinkedIn, there are far more people doing a...
Fundraising is much more intense than anything else you do. When you are raising a round, you need a proven track record, impressive business credentials, and a compelling vision — and you know every aspect of your business is going to receive intense scrutiny from...
How do you measure success in social media? We have so many metrics available to us, ranging from profile views to connect requests received, blog views to followers, and shares to click-through rates. The data that matters to you is going to depend on your goals for...
