LinkedIn Strategy for CEOs Under $5M: How to Build Credibility and Create Demand
In the early stages of building a business, the CEO carries almost everything. You’re selling the vision, closing the deals, building the product, pitching investors, and trying to hire the people who will help you grow. With that level of responsibility, it’s natural...
When Layoffs Hit, Your LinkedIn Presence Is Career Insurance
Layoffs across big tech are creating a familiar kind of uncertainty, something even the strongest performers can’t control. But there is something you can control right now: your LinkedIn presence and how you show up publicly as a leader. In times like these, a...
The LinkedIn Hiring Formula: How to Attract Top Talent Before You Even Post the Job
When you’re hiring, the best candidates aren’t just looking at the job description. They’re looking at you. Before they apply, they check your LinkedIn profile. They look at the company page. They click through to see who else works there. They want to know what it’s...
Excellent Examples of Executives on LinkedIn
We specialize in working with CEOs, but many of our clients have us engage with their entire leadership team. One aspect I enjoy most about working with these executives is showing them the potential of LinkedIn. Often, their perception of LinkedIn was formed years...
16 Inspiring LinkedIn Cover Photos (Plus How to Get Your Own)
As you think about refreshing your LinkedIn profile, one of the easiest and most powerful changes you can make is to update your cover photo. This is the image at the top of your profile, behind your headshot. It gives you a visual way to add polish, tell your story...
Are You Writing a B2B Business Book?
Insights from my conversation with author and strategy expert, Susan Schramm Is writing a business book one of your goals for the coming year? Executives are writing books at an accelerating pace. Some want to share a framework they have developed. Others want to...
Only Have an Hour? 5 Fast Ways to Refresh Your LinkedIn Profile
The end of the year always feels like controlled chaos. You’re closing out projects, planning for 2026, and still trying to be present for holiday traditions, family gatherings, and everything else that makes this season meaningful. With that level of activity, your...
Thinking About Writing a Book?
If you’re a CEO or senior executive, you’ve probably been told more than once that you should write a book. Maybe you’ve led a transformation, built something remarkable, or developed a way of thinking that others could learn from. But between your day job and your...
How to Optimize Your LinkedIn Profile for 2026: A Guide for Senior Leaders
As a senior executive, your accomplishments already speak for themselves. But now, with rapid industry shifts, AI-driven talent evaluation, and unprecedented competition for top leadership and board roles, your LinkedIn profile must do more than summarize your career....
The AI Blind Spots Even Tech CEOs Miss
You’ve already built AI into your business. You’re using AI in your product, for GTM and customer support, and in a dozen other ways. But are you thinking about the impact AI has on your personal presence? AI is reshaping how people see you as a leader. Here are...
7 Truths About CEO Visibility on LinkedIn
How Modern CEOs Build Trust, Opportunity, and Valuation Through Their Online Presence Before investors wire funds, customers sign contracts, or top candidates accept offers, they look you up on LinkedIn. Your LinkedIn presence has become part of how the market...
CEOs on LinkedIn: Insights from Laurie Sayles, Adam Sandman, and Amir Reiter
LinkedIn has become a powerful stage for leadership visibility. With more than a billion members and 67 million companies, it’s where conversations about innovation, trust, and leadership unfold every day. But how do CEOs actually use it? And what do they gain from...