I love a good story. Everyone loves a good story. From books to movies to live storytellers, we all enjoy a good tale — the hero, the villain or challenge, the victory, maybe a little romance, too. Sharing stories is also an important part of running a business and...
As the title implies, chief financial officers focus on the money—tracking cash flow, analyzing company financial strengths and weaknesses, and strategically adjusting for optimum outcomes. Constantly vigilant and key to continuity and growth, CFOs assess the present...
Do you ever feel completely overloaded with advertisements? Pop-up ads, commercials on TV and streaming apps, and billboards can have the effect of making people feel overloaded with information. Most of us are bombarded with advertising of some sort through multiple...
You’re already investing in employer branding. You do videos about what employees love about your culture, you post about company volunteer activities, and you welcome new employees in social media. You do this because you know: 75% of job seekers consider an...
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few...
Struggling to convert your company’s executive leaders into active participants on social media? 62% of surveyed executives reported their social media presence contributes to building their firm’s brand by establishing market leadership and credibility, boosting...
