Have you ever wished you could ensure the story about your leadership, vision, and company was the one you wanted everyone to hear? That people could fully understand your perspective, your motivations, and what’s truly happening? In 2025, communication has become an...
As a SaaS startup founder, you’ve already taken the monumental leap from concept to company. You’ve navigated the initial uncertainties, transforming your innovative idea into a tangible business. This journey from envisioning a solution to actually...
As we publish this blog, there are 32 days left in 2023. I’m feeling that crazy, end-of-the-year, new-year-coming-quickly urgency, are you? Even as I anticipate holiday gatherings and magic with my family and friends, I’m focused on what I need to do right now to...
CEOs of SaaS companies: Did you attend SaaStr last week? I did, and it was an amazing experience. I shared my game plan and expectations before the conference, and some things were even better than I anticipated. A few were not ― or simply were different. Here are my...
I love a good story. Everyone loves a good story. From books to movies to live storytellers, we all enjoy a good tale — the hero, the villain or challenge, the victory, maybe a little romance, too. Sharing stories is also an important part of running a business and...
In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market and gain confidence that you are optimizing your marketing investment. When you...
