(This post has been updated; see Excellent CMO/VP of Marketing LinkedIn Profiles) When you’re the head of a marketing department, people expect you to be an expert in all aspects of the field—including social media. They look to you as an example for creating a...
There’s plenty of information out there about the importance of a strong LinkedIn profile for job seekers and sales teams. But what about CXOs and VPs? Do you really need to bother? The answer is, without a doubt, yes. And the reason is simple: 78% of C-level...
In business, we’re always thinking about what’s next: What are our targets for the next quarter? What’s the next move in my career? And what decisions and actions need to be made to get us where we want to go? No matter the answer, building a strong...
thought leader [thawt lee-der] n. 1. a go-to voice in an industry or profession; someone who shares forward-thinking viewpoints; a person whose perspective on a subject is taken as authoritative and influential. Thought leadership helps you to establish a...
As the CEO of a growing business, your personal brand matters. Your employees trust you, believe in you, and follow your lead. You define the vision for the business; you make strategic decisions; and you are the one who gets everyone aligned and moving in the same...
It’s a question many CEOs ask themselves: How much of a social media presence do I have to have, and what should that presence look like? While there isn’t a one-size-fits-all answer, it is clear that a CEO’s social media presence has become...
