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McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?

McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?

by ProResource | Sep 3, 2025 | CEOs, LinkedIn Tips, Storytelling

McKinsey just gave CEOs a new title: storyteller-in-chief. Because when employees, investors, and the outside world ask, “Where is this company going?” the answer shouldn’t be buried in a press release or quarterly report. It should come from you. McKinsey...
How to Find and Hire a LinkedIn Ghostwriter

How to Find and Hire a LinkedIn Ghostwriter

by ProResource | Aug 6, 2025 | Content curation, Copywriting, Ghostwriting, LinkedIn Posts, LinkedIn Tips

Hiring a ghostwriter for LinkedIn should make your life easier. You want to show up online with more intention. You want to share ideas that reflect your thinking without having to carve out hours to draft and edit every post yourself. And you want it to sound like...
What Should a CEO Include in their Experience Section on LinkedIn?

What Should a CEO Include in their Experience Section on LinkedIn?

by ProResource | Jul 16, 2025 | LinkedIn, LinkedIn Profile, LinkedIn Tips, Online Presence, Personal branding

Your current role as CEO is the centerpiece of your LinkedIn profile. When someone looks you up, they’re not just looking at your job title. They want to understand what kind of business you’re leading, how you approach the role, and what you’re building. A...
How to Create a Powerful CEO Presence on LinkedIn

How to Create a Powerful CEO Presence on LinkedIn

by ProResource | Jul 9, 2025 | CEOs, LinkedIn Tips, Online Presence, Personal branding

For today’s CEOs, LinkedIn is no longer optional. It’s one of the most effective tools you have to communicate directly with employees, customers, partners, investors, and other stakeholders. But to use it well, you need a plan. Here’s a step-by-step approach to...
Why Female VPs at Major Tech Companies Post More Often Than Men

Why Female VPs at Major Tech Companies Post More Often Than Men

by ProResource | May 14, 2025 | Fortune 500, LinkedIn Best Practices, LinkedIn Tips, Online Presence

We have been looking at the way thousands of VPs at the largest U.S.-based technology companies are using LinkedIn, and one pattern stands out:   Female VPs post nearly twice as often as their male counterparts.   This held true across companies where hundreds of VPs...
How to Use LinkedIn to Test the Waters and Land Your First Consulting Clients

How to Use LinkedIn to Test the Waters and Land Your First Consulting Clients

by ProResource | Apr 9, 2025 | Consultation, LinkedIn Connections, LinkedIn Tips, Marketing

If you’re considering stepping away from corporate life to start consulting, even if you aren’t ready to take the full leap, LinkedIn can be your best low-risk testing ground. Forget about designing a website, doing email campaigns or paid ads, or getting business...
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