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17 Important Stories Every SaaS CEO Should Tell — and Why They Matter

17 Important Stories Every SaaS CEO Should Tell — and Why They Matter

by ProResource | Oct 11, 2023 | CEOs, Leadership, LinkedIn Tips, Storytelling, Thought Leadership

For CEOs of small to mid-size B2B SaaS companies, storytelling is much more than a marketing tool — it’s a comprehensive communication strategy that impacts every aspect of their business, from customer acquisition and retention to investment attraction and talent...
The CEO’s Guide to Winning at SaaStr: Food Lines, Braindates & QR Codes

The CEO’s Guide to Winning at SaaStr: Food Lines, Braindates & QR Codes

by ProResource | Aug 16, 2023 | LinkedIn Tips, Personal branding, Social CEO

I attended both SaaStock and SaaStr Europa a couple of months ago, and am planning to attend SaaStr in San Francisco in September. A few things surprised me about the conferences ― I tried to use my usual tricks for meeting people at events, but they didn’t work!  I...
The Power of Traction: How to Use LinkedIn to Boost Investor Confidence

The Power of Traction: How to Use LinkedIn to Boost Investor Confidence

by ProResource | May 10, 2023 | Employer Branding, LinkedIn Tips, Online Presence, Storytelling

When investors evaluate a company, they look at many factors, including the caliber of your leadership team, the market opportunity, and the progress you have made to date. All of those stories can be told on LinkedIn, but the most important one is traction. The more...
Want to Land a Board Role? Use LinkedIn & ChatGPT

Want to Land a Board Role? Use LinkedIn & ChatGPT

by ProResource | Mar 29, 2023 | Board Positions, LinkedIn Profile, LinkedIn Tips, Personal branding, Reputation Management, Strategy

Once upon a time, a seasoned CEO found herself looking for a new challenge. Though she truly enjoyed leading her successful tech company, she longed for a different venture, a way to make an even bigger impact with her skills and expertise.  Several of her peers,...
LinkedIn for New CEOs: 5 Big Changes to Transition from Employee to Founder

LinkedIn for New CEOs: 5 Big Changes to Transition from Employee to Founder

by ProResource | Mar 15, 2023 | Branding, LinkedIn, LinkedIn Connections, LinkedIn Profile, LinkedIn Tips

Once upon a time, there was a hard-working employee who had a great job at a top tech company. She loved the stability, benefits, and sense of community that came with being a leader and team member of a game-changing company.  But one day, that all changed. She was...
Raising a Round? 6 Unexpected Ways that LinkedIn Can Help

Raising a Round? 6 Unexpected Ways that LinkedIn Can Help

by ProResource | Jan 31, 2023 | Fundraising, LinkedIn Tips, Venture Capital

Do you remember it? The absolute thrill of the moment you turned an idea into a reality — into a company. There’s almost nothing like it — that rush of adrenaline — as you saw success in securing investors and then customers. Now, as you strive to take your company to...
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