When you ask leaders about the most important skill they need to succeed in their role, the answers almost always include build trust. It’s built over time and earned by actions, not words. It’s the common denominator that: Attracts people who want to do...
Like every social media platform—well, like everything—LinkedIn is constantly changing, upgrading, and enhancing its experience. New features roll out so quickly that they are easy to miss, so our team got together to share the new options we think have the most...
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few...
Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more. But which metrics really matter? And which are vanity metrics – nice to...
Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market and gain confidence that you are optimizing your marketing investment. When you...
