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The 5 Essential Stories for Your Employer Brand

The 5 Essential Stories for Your Employer Brand

by ProResource | Feb 2, 2022 | Branding, Employer Branding, LinkedIn, LinkedIn Tips, Recruitment

We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few...
Show Me the Metrics! What Should You Measure on LinkedIn?

Show Me the Metrics! What Should You Measure on LinkedIn?

by ProResource | Dec 15, 2021 | LinkedIn, LinkedIn Tips, Marketing, Social media engagement

Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more.  But which metrics really matter? And which are vanity metrics – nice to...
Pivot Strategy: Define Your Buyer Personas

Pivot Strategy: Define Your Buyer Personas

by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy

Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
Pivot Strategy: How to Craft a Compelling LinkedIn Connect Request

Pivot Strategy: How to Craft a Compelling LinkedIn Connect Request

by ProResource | May 18, 2020 | Communication, LinkedIn Messages, LinkedIn Tips

In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market and gain confidence that you are optimizing your marketing investment. When you...
Pivot Strategy: Get Data to Validate Your Instincts

Pivot Strategy: Get Data to Validate Your Instincts

by ProResource | May 6, 2020 | LinkedIn Data, LinkedIn Tips, Sales, Strategy

As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited runway, and time is the critical variable. So, how do you decide where to focus your...
Do These 19 Things Now to Set Yourself Up for Future Success

Do These 19 Things Now to Set Yourself Up for Future Success

by ProResource | Apr 30, 2020 | LinkedIn, LinkedIn Profile, LinkedIn Tips

Never waste a crisis. Think about that for a second. When you’re in the midst of a crisis, the natural inclination is to spend all your time assessing, planning, and mobilizing for the current threat. But what happens when you come out on the other side of the...
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Recent Blog Posts

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