Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...
Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more. But which metrics really matter? And which are vanity metrics – nice to...
This post was updated on 11/11/2020. High potential executives aren’t just born, they’re made. Successful business leaders spend as much time developing their professional selves as they do mentoring others. As a perk or incentive, businesses often...
As the head of marketing for their organization, CMOs who demonstrate leadership in a marketing space, like social media, can have a huge advantage. These CMOs are setting a great example for their team. They use Twitter to share industry news and trends, engage with...
We can all agree that no one wants to spend money on marketing that doesn’t produce results. But, to be fair, marketing is not a perfect science. You can do 95% of everything right, but with just one element out of synch, you risk total failure. The good news is,...
When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on...
