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How Do You Know If Your Social Media Is Working?

How Do You Know If Your Social Media Is Working?

by ProResource | Sep 7, 2017 | Personal branding, ROI, Social media, Social media engagement

As an executive with many demands on your time, you need to justify the investment of time that you put into social media. While you may feel intuitively that it has value, it’s like any other part of your business – at some point you need to show ROI. There are tools...
CEO Social Activism: The Benefits and Risks of Speaking Out

CEO Social Activism: The Benefits and Risks of Speaking Out

by ProResource | Jul 19, 2017 | CEOs, credibility, Personal branding, Public relations

At a time when 140 characters can unsettle financial markets and incite worldwide controversy, the risks associated with publicly voicing an opinion or supporting a cause are greater than ever. There is, of course, a strong and sound-minded counterpoint to this...
Tips for Your Best LinkedIn Summary

Tips for Your Best LinkedIn Summary

by ProResource | Jun 13, 2017 | credibility, LinkedIn, Personal branding, Social media

Your LinkedIn summary is at the top of your profile, so it’s the section most people read to get a sense of who you are. Don’t leave it blank because you aren’t sure what to write. Here is a simple process that will help you create a strong, interesting summary....
Is a CEO’s Role to Maximize Profit or Work towards the Greater Good of Society?

Is a CEO’s Role to Maximize Profit or Work towards the Greater Good of Society?

by ProResource | Jun 9, 2017 | CEOs, credibility, Personal branding, Public relations, Social media

Meet Alain Kapatashungu, CEO and Founder of Frontdoor. Born in Africa, now living in Paris, Alain survived the genocide in Rwanda.  His family fled the country, and lost many family members who stayed behind.  Alain is passionate about immigration, and is...
LinkedIn Profile Checklist (Updated)

LinkedIn Profile Checklist (Updated)

by ProResource | May 25, 2017 | LinkedIn, Personal branding, Social media

Have you updated your LinkedIn profile to take advantage of the changes LinkedIn made earlier this year? Here is a new version of our checklist, with LinkedIn profile best practices and recommendations. One change you may have noticed is that many parts of the profile...
What Do CEOs Think About CEO Social Activism?

What Do CEOs Think About CEO Social Activism?

by ProResource | May 15, 2017 | CEOs, credibility, Personal branding

Regardless of which side we are on, all of us have been riveted by the political situation in the US. It’s an adventure that evolves day by day, one that has changed the way many of us interact with the news and social media. It has energized many people into speaking...
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