Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...
I attended both SaaStock and SaaStr Europa a couple of months ago, and am planning to attend SaaStr in San Francisco in September. A few things surprised me about the conferences ― I tried to use my usual tricks for meeting people at events, but they didn’t work! I...
Once upon a time, there was a CEO of a B2B tech company who had a superb mind for business. She transformed a great idea into a thriving enterprise, hired well, led with clarity, and delivered value to her investors and customers. But she also thought that a personal...
Have you ever wished you could ensure that the story told about you, your leadership, and your company was the one you wanted everyone to hear? That people could really hear your version and understand what motivates you, what is really happening? Among the many...
“I want to keep a low profile, you know, blend in with the crowd. I don’t have anything new to say or any reason to draw attention to myself or this company.” Said no CEO ever, right? And yet, I am regularly surprised by the number of CEOs who aren’t taking advantage...
Once upon a time, a seasoned CEO found herself looking for a new challenge. Though she truly enjoyed leading her successful tech company, she longed for a different venture, a way to make an even bigger impact with her skills and expertise. Several of her peers,...
