Successful sports teams guard their strategies in highly secretive playbooks. Signature formations, the vaunted Hail Mary, lines of attack for a winning game. As in sports, social media also requires a game plan for success. But unlike the professionals on playing...
In the words of baseball legend Yogi Berra,”It ain’t over ’til it’s over.” 2020 is far from over, as much as many of us would like it to be. It’s been a tumultuous eight months, with big challenges looming on the horizon. In the...
By Jen Hitchcock Fortune 500 (F500) CEOs belong to an exclusive club where every member carries impressive credentials. But not all F500 CEOs maximize the value of having a vibrant presence on the world’s largest professional social media site, LinkedIn. In a...
For many of us, remote work is the new normal — at least for the foreseeable future. But working from home can challenge us as humans. We’re hardwired for connection; and virtual meetings, although designed to replicate in-person interactions, just don’t...
Entrepreneurs dream about building “unicorns” — startup businesses so successful they reach a valuation of over $1 billion. As of December 11, 2019, there were only 213 such companies in the United States. We took a look at how the CEOs of these...
More and more people are using the internet to make purchasing decisions — but they aren’t just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social...
