Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more. But which metrics really matter? And which are vanity metrics – nice to...
Savvy CEOs and Leaders Know They Need a Personal, Professional Presence on Social Media “I’m too busy.” “Social media is a time waster.” “I don’t see any payoff for posting on LinkedIn.” “We have a corporate communications department for that.” These are a few...
It’s no secret that LinkedIn is the top professional social networking site — of its 562 million users worldwide, 61 million are senior-level influencers and 40 million hold decision-making positions. Sellers who have mastered LinkedIn create 45% more opportunities...
Would you like a spot on a corporate board? It’s a smart move for experienced executives looking to make an impact with their business and leadership skills. A corporate board position can be lucrative; but even if you’re on the board of a nonprofit or startup,...
80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber...
Ready or not, video is here — and it’s taking over LinkedIn. You have probably noticed more and more video in your LinkedIn news feed. This is for two reasons. First, video delivers better results than other types of social media posts, so more people are using it....
