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Show Me the Metrics! What Should You Measure on LinkedIn?

Show Me the Metrics! What Should You Measure on LinkedIn?

by ProResource | Dec 15, 2021 | LinkedIn, LinkedIn Tips, Marketing, Social media engagement

Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more.  But which metrics really matter? And which are vanity metrics – nice to...
Why – and How – It Pays to Be a Social Leader

Why – and How – It Pays to Be a Social Leader

by ProResource | Jul 28, 2021 | LinkedIn, Personal branding, Social CEO, Social media, Social media engagement

Savvy CEOs and Leaders Know They Need a Personal, Professional Presence on Social Media   “I’m too busy.” “Social media is a time waster.” “I don’t see any payoff for posting on LinkedIn.” “We have a corporate communications department for that.” These are a few...
How Elite Salespeople Use LinkedIn: An Interview with John Asher, CEO at ASHER Strategies

How Elite Salespeople Use LinkedIn: An Interview with John Asher, CEO at ASHER Strategies

by ProResource | Nov 28, 2018 | Lead generation, Personal branding, Social media engagement

It’s no secret that LinkedIn is the top professional social networking site — of its 562 million users worldwide, 61 million are senior-level influencers and 40 million hold decision-making positions. Sellers who have mastered LinkedIn create 45% more opportunities...
Next Step in Your Career: Position Yourself for a Board

Next Step in Your Career: Position Yourself for a Board

by ProResource | Sep 25, 2018 | Leadership, Personal branding, Social media engagement

Would you like a spot on a corporate board? It’s a smart move for experienced executives looking to make an impact with their business and leadership skills. A corporate board position can be lucrative; but even if you’re on the board of a nonprofit or startup,...
Are You a ProSocial CEO?

Are You a ProSocial CEO?

by ProResource | Sep 13, 2018 | Personal branding, Social media engagement, Social Selling

80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. But it’s not always possible for a CEO to...
Ready to Get Started with Native Video? Here’s How

Ready to Get Started with Native Video? Here’s How

by ProResource | Jul 31, 2018 | LinkedIn Video, Personal branding, Social media engagement

Ready or not, video is here — and it’s taking over LinkedIn. You have probably noticed more and more video in your LinkedIn news feed. This is for two reasons. First, video delivers better results than other types of social media posts, so more people are using it....
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  • Why Your CEO LinkedIn Headline Matters & How to Craft Yours
  • Here’s How to Define Your Personal Brand Strategy on LinkedIn
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  • Posting on LinkedIn Isn’t Risk-Free. But Silence Carries a Cost Too.

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