When it feels like there’s no right thing to say, should you say anything at all? That’s the situation we were in last week with the riots in Washington, D.C. I live several miles from the Capitol, but proximity didn’t matter when violence came to that iconic...
From the comfort of your couch, a cup of coffee at your side, you fire up your laptop and scroll through your LinkedIn news feed. What are the movers and shakers of the business world talking about today? Bill and Melinda Gates opine on how philanthropy can save the...
As we turn to social distancing to combat the most serious global threat in recent history, social media is bringing us together. We’re using it to stay informed, organize community outreach efforts, and communicate with our family, friends, and coworkers. As a...
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
