An Interview with Chris Yates The launch of LinkedIn’s new live video feature gives everyone the opportunity to share live video on LinkedIn. Should entrepreneurs and CEOs start taking advantage of this, and if so, how? I sat down with Emmy award-winning,...
As an executive with many demands on your time, you need to justify the investment of time that you put into social media. While you may feel intuitively that it has value, it’s like any other part of your business – at some point you need to show ROI. There are tools...
Your LinkedIn summary is at the top of your profile, so it’s the section most people read to get a sense of who you are. Don’t leave it blank because you aren’t sure what to write. Here is a simple process that will help you create a strong, interesting summary. Start...
Meet Alain Kapatashungu, CEO and Founder of Frontdoor. Born in Africa, now living in Paris, Alain survived the genocide in Rwanda. His family fled the country, and lost many family members who stayed behind. Alain is passionate about immigration, and is...
Have you updated your LinkedIn profile to take advantage of the changes LinkedIn made earlier this year? Here is a new version of our checklist, with LinkedIn profile best practices and recommendations. One change you may have noticed is that many parts of the profile...
We can all agree that no one wants to spend money on marketing that doesn’t produce results. But, to be fair, marketing is not a perfect science. You can do 95% of everything right, but with just one element out of synch, you risk total failure. The good news is,...
