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McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?

McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?

by ProResource | Sep 3, 2025 | CEOs, LinkedIn Tips, Storytelling

McKinsey just gave CEOs a new title: storyteller-in-chief. Because when employees, investors, and the outside world ask, “Where is this company going?” the answer shouldn’t be buried in a press release or quarterly report. It should come from you. McKinsey...
Here’s How to Define Your Personal Brand Strategy on LinkedIn

Here’s How to Define Your Personal Brand Strategy on LinkedIn

by ProResource | Jun 18, 2025 | LinkedIn Best Practices, LinkedIn Profile, Personal branding, Storytelling

A lot of executives treat LinkedIn like an occasional obligation. They post when something big happens, like a promotion, a product launch, a keynote, or a podcast. Maybe they share an article or reshare a corporate update, just to stay on the radar. But over time,...
Storytelling for Executives: Can You Tell These 12 Stories?

Storytelling for Executives: Can You Tell These 12 Stories?

by ProResource | Oct 9, 2024 | Executive Social, LinkedIn Best Practices, Storytelling

For senior executives, storytelling is one of the most useful skills you can master.  Humans are hard-wired to respond to stories. When you learn how to tell stories effectively, you find it easier to get people on board with your initiatives, you build stronger...
Unlocking LinkedIn: The New SaaS Founder’s Blueprint for Success

Unlocking LinkedIn: The New SaaS Founder’s Blueprint for Success

by ProResource | Apr 9, 2024 | Branding, CEOs, Communication, LinkedIn Best Practices, Storytelling

As a SaaS startup founder, you’ve already taken the monumental leap from concept to company. You’ve navigated the initial uncertainties, transforming your innovative idea into a tangible business. This journey from envisioning a solution to actually...
How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

by ProResource | Oct 25, 2023 | LinkedIn Best Practices, LinkedIn Profile, Storytelling

For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn’t just your company’s backstory; it’s the gravitational force that pulls others into your...
17 Important Stories Every SaaS CEO Should Tell — and Why They Matter

17 Important Stories Every SaaS CEO Should Tell — and Why They Matter

by ProResource | Oct 11, 2023 | CEOs, Leadership, LinkedIn Tips, Storytelling, Thought Leadership

For CEOs of small to mid-size B2B SaaS companies, storytelling is much more than a marketing tool — it’s a comprehensive communication strategy that impacts every aspect of their business, from customer acquisition and retention to investment attraction and talent...
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  • What to Do on LinkedIn When You’re Preparing to Sell Your Company
  • McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?
  • When Things Go Wrong, What Should a CEO Say on LinkedIn?
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  • How to Find and Hire a LinkedIn Ghostwriter

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