Twitter is a powerful tool for authors because it gives you a chance to engage directly with your readers. Here are some examples of authors who have mastered the use of Twitter.
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For today’s CEOs, LinkedIn is no longer optional. It’s one of the most effective tools you have to communicate directly with employees, customers, partners, investors, and other stakeholders. But to use it well, you need a plan. Here’s a step-by-step approach to...
Most CEOs don’t put much thought into their LinkedIn headline. Some keep it simple and default to their title and company name. Others throw in a laundry list of keywords. Neither of those approaches is ideal. Here’s why… Your headline is one of the most important...
A lot of executives treat LinkedIn like an occasional obligation. They post when something big happens, like a promotion, a product launch, a keynote, or a podcast. Maybe they share an article or reshare a corporate update, just to stay on the radar. But over time,...
There’s a lot of talk about being vulnerable in your LinkedIn posts. Scroll through your feed and you’ll see personal stories, emotional reflections, and touching anecdotes, all in the name of being authentic. While that kind of content can work well for some, most...
Is it really worth it to post on LinkedIn? You’re already busy. You don’t necessarily feel the need to be seen as a thought leader. You’re not trying to build a large following. And the last thing you want is to attract the wrong kind of attention. The truth is...
