As we turn to social distancing to combat the most serious global threat in recent history, social media is bringing us together. We’re using it to stay informed, organize community outreach efforts, and communicate with our family, friends, and coworkers. As a...
It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
Some of the most effective leaders are actually the best followers…on social media, that is. As a result of the CEO Social Activism blog posts I did earlier this year, I’ve become engaged in more and more discussions about how CEOs and other leaders could – and should...
At a time when 140 characters can unsettle financial markets and incite worldwide controversy, the risks associated with publicly voicing an opinion or supporting a cause are greater than ever. There is, of course, a strong and sound-minded counterpoint to this...
