More and more people are using the internet to make purchasing decisions — but they aren’t just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social...
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it’s been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the...
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn’t. My experience on LinkedIn shows...
