You know your employer brand matters to your recruiting efforts. Companies with a strong brand get 50% more qualified applicants, spend 50% less to hire, and are able to hire faster. But does your personal brand matter too? Yes! As the CEO, your personal brand matters...
Would you like a spot on a corporate board? It’s a smart move for experienced executives looking to make an impact with their business and leadership skills. A corporate board position can be lucrative; but even if you’re on the board of a nonprofit or startup,...
80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber...
Does your high school student have a LinkedIn profile yet? Many people assume that you should be out of college before you join LinkedIn, but that’s no longer true. Just do a quick Google search on the topic of “LinkedIn for students,” and you’ll instantly get a list...
With 562 million members, LinkedIn, when used strategically, offers authors unprecedented opportunities to promote their work, especially when using LinkedIn in conjunction with other social media platforms such as YouTube, Instagram, and Twitter. Dr. John Danley, an...
