[email protected]
+1-703-824-8482

Why – and How – It Pays to Be a Social Leader

by | Jul 28, 2021 | LinkedIn, Personal branding, Social CEO, Social media, Social media engagement

Savvy CEOs and Leaders Know They Need a Personal, Professional Presence on Social Media

 

“I’m too busy.”

“Social media is a time waster.”

“I don’t see any payoff for posting on LinkedIn.”

“We have a corporate communications department for that.”

These are a few of the reasons I hear to explain why CEOs and other senior leaders continue to avoid investing in LinkedIn. There’s a hint of truth (social media can be a time waster), and yet, there’s a lot of misinformation and worse, missed opportunities.

Chances are your corporate communications group is doing a great job building a presence for the organization on social media. But today, savvy CEOs and leaders know they need a personal, professional presence, too.

Why? Because their stakeholders — customers, employees, investors, partners, the media — are looking for them to see:

  • Who they are and what matters to them
  • What they are thinking and what are they doing
  • How they address issues and respond to bad news
  • How they treat employees and celebrate good news
  • How they matter in the industry — and the world

Social media, specifically LinkedIn, offers leaders an open line to speak directly to all their stakeholders. Done well, your social media presence can inspire loyalty and trust, invite engagement and investment, and help you achieve your goals — faster.

And conversely, a CEO’s silence (or absence) in social media speaks volumes, too. Or, at least it’s judged in volumes. Behind the times, outdated, irrelevant, uninterested.

When you don’t engage where your stakeholders are, you miss opportunities to influence, to engage, to invite, to inspire. And know, your competitors are filling your silence with their messages to influence, engage, invite, and inspire.

Still unsure?

Then let me offer you a quick read on how LinkedIn can become an essential tool to achieve your goals. Follow this link to download a free ebook, The Social Leader: How great leaders use LinkedIn to engage employees, build trust, and inspire success :

By the time you finish this book (a 30-minute read), you’ll understand:

  • Why a strong professional social media presence serves you
  • How to think about your personal social media strategically
  • What are practical steps for putting LinkedIn to work for you
  • And how to do it without investing a lot of your time.

Download it today! You’ve got nothing to lose — except missed opportunities.

 

Who else should read this? Please share!

Recent Posts

CEOs: Build Trust Proactively Using LinkedIn

Trust. It opens so many doors, doesn’t it? But trust has to be built; it cannot be demanded. And building trust requires that other important T word . . . time. It takes time for people to get to know who you are. They watch how you behave in different situations, how...

After Funding, What Changes for a CEO?

For CEOs who have recently raised a round, LinkedIn plays a different role than it did before. Most founders don’t adjust to that shift. Many CEOs become quieter after funding. Their focus moves to hiring, product execution, and scaling the company. But what most CEOs...

How to Implement Executive-Led Growth

Many B2B companies are beginning to talk about executive-led growth, but few treat it as a deliberate system. Executive-led growth is a strategy where a company makes the thinking of its leadership team visible to reduce trust friction in sales, recruiting,...

How the CEO’s Personal Brand Impacts Recruiting

You know your employer brand matters to your recruiting efforts. Companies with a strong brand get 50% more qualified applicants, spend 50% less to hire, and are able to hire faster. And a strong CEO personal brand can directly influence your ability to attract top...